Leading the way Insomnia Coffee Chain have launched Mission Compostable (#missioncompostable), an integrated instore sustainability programme which will, by 2020, divert 15 million takeaway coffee cups and 20 million single use items such as plastic straws, plastic cups and plastic cutlery from landfill.
From Monday, 18th June, across over 150 stores and an additional 400 self service units in Ireland all take away coffee cups become compostable and plastic straws become paper. Insomnia is also the first Irish Coffee Chain to rollout the installation of segregated compostable bins in stores. These bins will also take any used compostable cup (including those from other coffee companies) making it easy for people to make sure their cups are sent for composting. The Insomnia compostable cup can be disposed in the brown bin at home and the lids in the recyclable green bin.
Insomnia has made a significant investment and has taken a strategic approach to reduce the impact on the environment and in doing so to have a positive effect on the communities in which they work.
Mission Compostable has targeted 2020 goals which include the replacing of all single use items with sustainable alternatives including disposable cutlery which will change to compostable. Insomnia will also roll out compostable ice drink tumblers and water cups by the end of August.
Launching Mission Compostable Duncan Stewart has said “Despite the perception that many companies are driving green programmes the reality is it takes brands like Insomnia to lead the way. Not launching something that is going to happen but something that is happening. Mission Compostable will have a direct and positive impact on the environment from the get go while the 2020 targets are impressive, and a massive step forward towards a cleaner environment”.
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